SOCIAL CONTENT
PRINT MEDIA
DIGITAL MEDIA
AI
SOCIAL CONTENT PRINT MEDIA DIGITAL MEDIA AI
SOCIAL VIDEO REELS
Concept development · Filming · Editing
At WE Fashion, I was asked to develop video ideas that would
help strengthen our social presence and encourage engagement.
I take inspiration from what other brands are doing and explore
how those approaches could work for WE’s identity, while leaving room for ideas that emerge on location.
The third menswear reel is one example: during the shoot, I came
up with the idea of using people walking past the camera to transition between scenes. It turned movement on the street into part of the edit—a simple idea that grew out of the setting itself.
Click a reel to watch.
ALBUM COVERS
Concept development · Art direction · Cover design
For hard techno DJ and producer BEGØNE., I create cover artwork inspired by each release’s title,
sound and mood. My starting point is the feeling the music evokes and how I can translate that
into an image.
For Synaptic Surge, I wanted to capture someone being carried away by the melodies, deep bass
and emotional breakdowns. The distorted figure and flowing colours reflect that feeling of losing yourself in the music.
Emerging marked a new direction in his sound. I translated this into a flower growing towards
the light in a harsh environment—a visual expression of finding a new path. It also connects to
the late nights behind the decks and in the studio, where that sound takes shape.
Each cover has its own story. I’d be happy to share more about the ideas behind the
collection in person.
Client
BEGØNE.
Year
2019/Recent
PRINTING
Graphic design · Print artwork · Project coordination
At WE Fashion, I also work on print projects, including brand walls, collages, metal signs and window graphics. My role involves adapting the brand’s visual identity to different formats
and coordinating the artwork for production.
Print requires precision: scale, layout and the smallest details all matter when a design becomes part of a physical space. That’s also what I enjoy about it—seeing something I’ve worked on become part of a store, experienced by people walking past or stepping inside.
DIGITAL WORK
Graphic design · Print artwork · Project coordination
At WE Fashion, I also work on print projects, including brand walls, collages, metal signs and window graphics. My role involves adapting the brand’s visual identity to different formats and coordinating
the artwork for production.
Print requires precision: scale, layout and the smallest details all matter when a design becomes part of a physical space. That’s also what I enjoy about it—seeing something I’ve worked on become part
of a store, experienced by people walking past or stepping inside.
